📖 Case Study

From Roadshow Chaos to Customer Engagement: How PG Bison Streamlined with WhatsApp

1. Client Snapshot

• Industry: Manufacturing & Supply (Decorative Wood Products)
• Size: National footprint, B2B focus
• Location: Africa

2. The Challenge

PG Bison needed to run their Gallery 5 Roadshow — a nationwide activation engaging architects, designers, and partners.

• Traditional event coordination was manual and inconsistent.
• Attendee communication was scattered across email, calls, and paper lists.
• Measuring attendance and feedback was slow and unreliable.

3. The Solution (with The Messenger Network)

TMN built a WhatsApp-first engagement strategy to manage the roadshow from invite to follow-up:

• Personalised invitations sent via WhatsApp
• Automated RSVPs & reminders to boost attendance
• In-chat event details (location pins, times, updates)
• Post-event feedback survey delivered instantly
• Integration with CRM for tracking and reporting

4. The Outcomes

• 70% RSVP confirmation rate (vs. ~40% on email alone)
• Reduced no-shows through timely WhatsApp reminders
• Immediate post-event feedback captured in-chat
• Faster reporting: event insights available in days, not weeks

5. Key KPI Measured

• RSVP rate
• Attendance vs. no-shows
• Feedback response rate
• Time-to-reporting